We live in a business world where growth is worshipped. Entrepreneurs measure themselves by
how many people they employ. Many founders dream about making lists whose sole criterion
is revenue growth.
However, if your endgame is to sell your business to a strategic acquirer one day, indiscriminate
revenue growth may not result in a commensurate spike in your company’s value; in some
cases, it may even detract from it.
Strategic Buyers Value What They Cannot Replace
Strategic acquirers—the buyers that usually pay the most—are looking for something they can’t
easily do themselves. They covet that unique offering that would take too long—or cost too
much—for them to duplicate. But the more extraneous offerings you add, the less valuable you
become in their eyes.
Take Michael Lieberman, who co-founded a software company named Datastay. It
revolutionized how brake manufacturers cataloged their design drawings through its product
lifecycle management software. Datastay became synonymous with the brake manufacturing
industry. Lieberman was on a first-name basis with almost every brake manufacturing executive
in the industry. He was the man to know, the one who hosted dinners at trade shows—he was
the guy.
Then Autodesk entered the picture, seeing Datastay as their gateway to the product lifecycle
management software market. Autodesk, a billion dollar serial acquirer renowned for software
tools indispensable to designers and builders across various sectors, acknowledged Datastay’s
dominance in the brake industry and saw the potential to market Datastay’s product lifecycle
management software across the myriad industries Autodesk served.
Autodesk offered Lieberman an extraordinary ten times revenue for his nine-employee
company.
Had Lieberman prioritized broad revenue growth, he might have diversified his offerings to the
brake manufacturers, diluting the core value that attracted Autodesk. Brake manufacturers
need all sorts of other software, but Lieberman remained disciplined and focused exclusively on
product lifecycle management tools.
Lieberman could have branched out to other industries, but spreading his attention to other
industries would have weakened his connection to the brake industry and invited competition.
Instead, he stuck to his knitting: Make the world’s best product lifecycle management software
for the brake industry.
Private Equity and Strategic Acquirers See Things Differently
Unlike the private equity acquirer that usually bases their valuation on a multiple of your
Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA), the typical strategic
acquirer is trying to calculate what your product or service offering is worth in their hands.
The typical strategic acquirer is much larger and better resourced than the companies they
target. They don’t need you to diversify for them. Instead, they want the company that has the
one puzzle piece they want, and the less diversified that offering is, the higher the premium
they’re prepared to pay.